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Who we are

Ana, a Master at waxing, has always dreamed of owning her own wax studio in the heart of NYC, and with hard work, she made it happen. The name comes from Italy and it means the good qualities inherent in everyone. Waxing with Ana is an extraordinary experience that will have you feeling like a Goddess and ready to slay the streets of NYC.

The special thing about La Virtù Wax Studio is the energy and welcoming you get the moment you walk in. Ana wants all her clients to feel like you’re at your happiest place and Ana, with her radiant smile and happy vibe, will have you leaving the studio with a confidence and energy off the roof!

The products used at La Virtù Wax Studio are directly from Italy produced by SkinSystem- the leading producer for waxing and esthetician businesses in Italy & has been in the business for 20 years. All of the products we use at La Virtù are organic and made for all types of skin- leaving you smooth, radiant & beautiful.

Ana’s message to her clients is to ensure they feel happy and confident with themselves. Every client has a special connection with Ana and she encourages new clients to visit her newly opened location so they can experience what La Virtù is all about: Confidence, Beauty, & Happiness.

Our Prices

We offer the most competitive prices in NYC. Please see our full price list below:
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SUGAR & THREAD

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WAXING

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FACE & BODY

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LASHES